The Airtel ad with Shah Rukh, Saif Ali Khan and Kareena Kapoor is all over the television. It starts off with Saif telling Shah Rukh, "I miss you so much it hurts" at various places. (balcony, bathroom, gym...) We think that it is an extension of the 'gay' act of Kal Ho Na Ho. But we are in for a surprise - It is actually for Kareena that Saif is practsing it. So finally when Kareena hears it she smiles.
But there is a small problem, as Tithi pointed out. Saif's voice sms that is sent to Kareena sounds more like a bad constipation problem than a heart ache!!!